
Microsoft looks to expand its user base
While Microsoft's XBOX 360 has no trouble reaching an older target market, the company is looking to expand its reach to a younger demographic. Those looking to just hop in and game may be a bit intimidated by the controller’s overabundance of functions. Said Microsoft XBOX head Peter Moore of the XBOX 360's controller, "Shoulder buttons, triggers, analog sticks, d-pads - I mean, there's a lot going on there."
Moore looks to the old gaming consoles like the Atari 2600 and the new ones like the Nintendo Wii for inspiration when it comes to a revised XBOX 360 controller. "Everybody could pick up and have some fun with. Clearly I think the Wii is trying to get back to those days, although when I picked it up I was surprised how much stuff is on there, and it took me a little while even then to get going on those things," said Moore.
It also looks as though Moore's 14-year old daughter has expressed her concern over the XBOX 360's controller as well. Gamesindustry.biz reports:
Moore went on to explain that his 14 year-old daughter loves racing games, particularly Project Gotham Racing, but "she's frustrated because the button configurations, the use of triggers... She just doesn't like it".
So while Moore may be getting some pointers from his daughter on controller design, there's still no word yet on if he places any restrictions on his children's tech cravings like Microsoft CEO Steve Ballmer.
